In this course, I walk you through my process for developing a powerful, authentic brand identity. You learn how to DIY your own branding and walk away with a brand identity system that you're proud to promote.
Course content includes: Module 1: Story - Owning Your Origin Story - Clarifying Your Business Foundation - Declaring Your Brand Beliefs & Values Module 2: Concept - Developing Your Brand Canvas - Establishing Your Tone Words - Building A Visual Vocabulary - Creating A Mood Board Module 3: Execution - Brand Typography - Brand Color Palette - Graphic Elements - Logos - Photography - Creating A Brand Board Module 4: Activation - Getting Acquainted With Squarespace - Website Structure - Creating Page Layouts - Branding Your Home Page - Branding Your Social Media Presence - Launching Your Brand
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